United Visual, Inc

United Visual, founded in 1949, is a full-service audio/visual, video and computer display dealer primarily serving business and educational customers. A privately held corporation, headquartered in Itasca, Illinois, we are known for our close, personal relationships with our customers.

Equipment sales are just a part of the United Visual story. Our AV systems division has won numerous national awards in the Best Presentation Rooms competition over the last decade.  We have a thriving Productions division known for high-impact staging of projection, lighting and sound. Our service department is factory authorized for nearly everything we sell and key to the high satisfaction our customers express.


United Visual was founded in 1949 as United Visual Aids Service, a partnership between the Carlson and Stribolt families. The business was designated as the Midwest service center for Kalart Victor, a major manufacturer of 16mm projectors at the time. The small 650 sq. ft. storefront on Addison Street in Chicago, pictured here, was not only a place of business, but also home to the Carlson family, including their first three children.

As the company grew, it expanded and overtook the storefront next door, doubling its size. By the time it incorporated in 1961, United Visual was a major supplier of audio/visual equipment and service to a large educational base of customers in the Chicago area.

Current industry leaders including Eastman Kodak, Sony, Bell & Howell, Dukane, Standard, Newcomb and Da-Lite had selected United Visual to be their authorized dealer and service center for the Chicago market. In some cases these firms selected United Visual as the exclusive reseller of their products in the area.

Growth continued during the 60's and 70's and by 1976 United completed construction on a new building in Bensenville, Illinois, near O'Hare airport. The new facility was nearly four times as large as the original storefronts in Chicago. United continued its expansion, entering into the rental industry serving the numerous hotels around O'Hare and providing in-house rentals at two resorts.

With the introduction of VHS video recorders, affordable color camera technology and most recently LCD projector technology, United Visual has continued to grow. Customer support, however, remains the primary focus of the company. A major expansion in 1996 moved our headquarters to Spring Lake Business Park in Itasca, Illinois, pictured at the top of this page.

Certification and Participation with the ICIA

United Visual is proud to have achieved the International Communications Industries Association's (ICIA) Certified AudioVisual Solutions Provider (CAVSP) company certification. The premier trade association for the professional AV communications industry, the ICIA grants CAVSP status to ICIA Member companies whose technical, sales and customer service staff have obtained individual Certified Technology Specialist (CTS) certifications along with advanced certifications in systems design and system installation.

United Visual is committed to the investment in the ongoing education of our staff and our customers share in the dividends of expert solutions and unrivaled customer service when they trust in United Visual.

As an ICIA AVolved organization United Visual is dedicated to the AVolution Standards of Excellence, which includes the commitment to providing complete customer satisfaction with all United Visual AudioVisual Solutions.

Members of PSNI

United Visual, Inc is a proud and active member of Professional Systems Network International (PSNI), a premier network of professional audiovisual and broadcast communications systems integrators.  Founded in 1986, PSNI is composed of a select group of award winning, independently owned companies throughout North America.  The network of process-driven audiovisual (AV) and broadcast system integrators represents over 60 locations throughout the United States and Canada with a staff exceeding 1,700.  Affiliates are industry leaders that offer a standard, consistent level of service and possess the intellectual capital necessary to design, install, integrate, and support the most innovative and advanced AV, IT, and broadcast components and systems around the globe.  Affiliates are peer-reviewed annually for adherence to the PSNI Code of Ethics and Customer Bill of Rights, and they are required to maintain the most rigorous and prestigious national and international certifications in the industry.  Visit PSNI.org for more information.

Sales and Support

United Visual is an authorized dealer for 100's of leading Pro AV equipment manufacturers, including Sharp, Biamp, Epson, NEC, Christie Digital, AMX, Crestron, 3M, Bretford, Mitsubishi, LifeSize, Tandberg, SMART, Draper, Da-Lite, Elmo, Electro-Voice, Luxor, Dukane, Eiki, Shure, TOA, Extron, Califone, JBL, Winsted, Anchor Audio, Atlas Sound, and many others.

Our sales specialists are very experienced and can help you choose the ideal system for your particular need, whether you are looking for a single LCD projector or DVD player to a full turnkey integrated audiovisual system with full warranty and maintenance agreement.

Our customers include Fortune 1000 firms, school districts and universities and a large number of small and medium sized businesses.

Systems Design

United’s service goes far beyond single-item sales. We can design and build a complete, permanently-installed a/v system for your conference room, boardroom, classroom or training center. Our systems are known for their reliability and ease of use, and we have a reputation for the quality of our repair and support service.

In 1996, 1997, 2000, 2001, 2002 and 2009 United systems were chosen among the best in the nation in competitions sponsored by PRO AV and Presentations and Training magazines. We’re the only systems integrator in the Illinois/Wisconsin/ Indiana area so honored in all of these years.

Service and Maintenance

At United Visual, we service everything we sell. We are an authorized service center for most major lines of audio/visual, video and computer projection equipment. Our service department is staffed by experienced, factory trained technicians. We are known for our one-day evaluation of LCD projectors, for our extensive summer preventative maintenance program for area schools, and for our uniquely affordable service contracts.

Ask Our Customers

The best way to judge a long-term supplier is to talk to its customers. If you have any question about United, we’ll be glad to send references–but we're confident you'll like what you hear when just asking your colleagues. Those that have used us will tell you: United Visual is a firm worth doing business with.


Production Services

United Visual provides staging and production services with a large staff of dedicated salespeople, certified service technicians, and installation specialists.

United Visual Productions is the preferred provider of production services at the Wisconsin Center District in Milwaukee, WI. This campus includes the state of the art Frontier Airlines Center, home to more than 250,000 square feet of expo and meeting space. While our main office and warehouse is in the FAC, we also provide services and support at US Cellular Arena and the Milwaukee Theatre.

We may keep our headquarters in the Midwest, but our services can be utilized throughout the country and abroad. United Visual has provided support for meetings as well as traveling shows from coast to coast.

Visit the United Visual Productions website. http://www.UnitedVisualProductions.com