Big Video for a Big Harley-Davidson Party.
United Visual provides Video and Lighting services for
The Harley-Davidson 100 Year Celebration.
How does a company like Harley Davidson culminate a yearlong 100-year birthday
celebration? With a colossal birthday party in their hometown with 200,000
of their closest friends. Renowned London producer Andrew Empson was given
the task of putting together a stage and stage production fitting the occasion.
Who better for Andrew to contact than Milwaukee's leading Audio Visual staging
and production company, United Visual? Andrew's first concept for adding video
projection to the Harley-Davidson 100 year party main stage was thirty to fifty 5000
ANSI lumen LCD projectors projecting Harley-Davidson banners and various video images
on multiple screens placed in succession off the main party stage. As Andrew
worked with United Visual on the stage concept it quickly evolved into two huge front
projection screens on either side of the main stage projecting a Harley-Davidson rider
tribute video from the Harley family. United Visual had the solution to bring
Andrew's vision to life and after receiving various demonstrations from national
competitors; Andrew awarded United Visual the project. Working closely with
Andrew, United Visual's project manager James Harris started to design the huge video
projection system needed to create the vivid full motion video images on the two 38' x
96' projection screens.
How did he do it? James needed a large venue video projector that was bright enough to
project a 103-foot diagonal video image with a throw distance of 180 feet. James decided
on the Christie Digital Roadie X10 DLP projector with a blinding output of 10,000 ANSI Lumens.
James knew just one of these incredibly bright projectors per screen wouldn't do the job
so he had two custom cages built that would accommodate two triple stacked projectors per screen,
producing a video system comprised of twelve total Christie X10 projectors and a total output of
120,000 ANSI Lumens. The total video image was created by edge blending each of the two
triple stacked projectors. Video was delivered to the projector stacks via an Analog Way
Graphic Switcher II System with edge blending technology. The projector stacks where placed
on scaffolding 36 feet off the ground and 180 feet from each screen. To counteract the
image keystoning created from shooting each stack from one central location, the screens were
slightly angled towards the center. The final product produced an amazingly crisp 3648
square foot video image per screen. After Andrew and show director, Josh Adams of Mindpool
Productions saw the screens in action during a rehearsal they decided to also use the projection
system to support the main stage performances of Elton John, Kid Rock, The Doobie Brothers and
Tim Mcgraw. Throughout the performances, United Visual camera operators captured live
video of the performers and partygoers to project on the massive screens that were viewable by
party attendees hundreds of yards away. United Visual also provided video projection for
the main performance stage that features video effects and live performance video throughout
Main stage video was projected on various custom screens hung from stage lighting trusses
by two Eiki XT3 10,000 lumen projectors. United Visual accomplished the project using
eight camera operators, a video site supervisor, a floor director, two teleprompter operators,
three tape operators and ten video technicians.
"The scope and quality of the video was awesome. It really added a sense of enormity
to what this celebration really represents to all of us as Americans and Harley riders."
said one partygoer, Stuart Carvello of Medinah, IL that traveled up to Milwaukee to
take part in the festivities.
- (12) Christie Digital Roadie X10 projectors
- An Analog Way Graphic Switcher II System with edge blending Technology
- (2) Custom 38' x 96' Front Projection Surfaces
- (2) Eiki XT3 10,000 lumen Projectors
- 240' of 12 x 12" Truss
- (184) ETC Source Four Pars
- A 48 Way Leprecon VX Digital Dimmer
- A 24 Way Leprecon VX Digital Dimmer
- (2) 10.5' x 14' Front Projector Screens
- (2) Sharp V10 Projectors
- A Mackie Sr-450 Sound System
"The video system that James and his guys put together was astounding. They did
an absolutely incredible job. It truly was great to be a part of the project and
part of the Harley-Davidson celebration." explained Mike Ferraro, Director of Rentals
and Staging for United Visual. Mike heads the rental and staging department at
United Visual headquarters located in Itasca, IL.
The Harley-Davidson celebration project also involved providing factory tour video and
video and lighting for the Harley-Davidson antique and custom motorcycle tent located in
the Milwaukee Summerfest grounds. For the antique and custom motorcycle tent,
United Visual hung 240' of truss, two 200" diagonal projection screens, two Sharp V10
LCD projectors, 184 source four pars, and a Mackie sound system. Twenty video
monitors where placed on 5' custom truss stands throughout the two Harley-Davidson factory
tours. A DVD player fed video to each 27" monitor via an audio video distribution
Click image to enlarge
HD Antique & Custom Tent
Projection Tower & Screen