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LCD projectors light up convention center ballroom

Super-bright images just the ticket at Milwaukee's Midwest Express Center

Walk into the cavernous ballroom at Milwaukee’s Midwest Express Center, and you find yourself looking up in amazement at the sheer size of the room. One of the nation’s largest ballrooms, the room measures over 37,500 square feet. Despite its size, this ballroom can be elegantly decked out for a formal dinner or dressed down for a casual luncheon—while it comfortably seats over 3,100 diners. By now you might be wondering how the poor soul sitting at the back table could see or hear anything that’s going on up front. Whatever the event, it’s United Visual’s job to make sure everyone has the best seat in the house.

 

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When the Midwest Express Center opened its doors in July of 1998, United Visual was chosen as the on-site audio-visual provider. That means United staff provide media support for the ballroom, convention center, and 28 meeting rooms, along with the adjoining Milwaukee Arena and Auditorium.

Built with technology in mind, the facility is billed as one of the nation’s most "technologically elite" convention centers. "This building is so well designed, it can produce anything the client needs," says Richard Geyer, the center’s Executive Director. "Because it’s a brand new facility, potential clients are looking to see what you can do. You have to set your standards very high, and then live up to them." The ballroom is where United staff have the biggest challenge meeting those standards. Their largest clients’ largest meetings depend on the equipment they set up there. That’s why they use Epson PowerLites for almost all ballroom presentations.

"People always comment on how small this projector is," says Mike Hahn, United’s Director of A/V Services in Milwaukee. "They sometimes wonder if it can do the job." Yet the PowerLite is one of the brightest in the business and, at less than 14 pounds, it’s easy to move around the block-long halls of the facility. It’s also light enough to pole-mount—an important consideration when United technicians need to suspend a screen from the ceiling for better visibility. Even with a 10 x 14’ screen, says Hahn, the picture is as crisp as a monitor, and it’s easy to work with in multi-screen setups or double-stacked for use with larger screens.

Hahn says the projector’s versatility, combined with an outstanding in-house sound system have proven to be the right combination, not just in the ballroom, but all over the building. Sometimes good things do come in small packages.

If you're planning an event in Milwaukee, please phone 414/ 908-6175
For detailed information about the Midwest Express Center, visit www.wcd.org