projectors light up convention center ballroom
images just the ticket at Milwaukee's Midwest Express Center
into the cavernous ballroom at Milwaukees Midwest Express Center,
and you find yourself looking up in amazement at the sheer size of the
room. One of the nations largest ballrooms, the room measures
over 37,500 square feet. Despite its size, this ballroom can be elegantly
decked out for a formal dinner or dressed down for a casual luncheonwhile
it comfortably seats over 3,100 diners. By now you might be wondering
how the poor soul sitting at the back table could see or hear anything
thats going on up front. Whatever the event, its United
Visuals job to make sure everyone has the best seat in the house.
When the Midwest
Express Center opened its doors in July of 1998, United Visual was chosen
as the on-site audio-visual provider. That means United staff provide
media support for the ballroom, convention center, and 28 meeting rooms,
along with the adjoining Milwaukee Arena and Auditorium.
Built with technology in
mind, the facility is billed as one of the nations most "technologically
elite" convention centers. "This building is so well designed,
it can produce anything the client needs," says Richard Geyer,
the centers Executive Director. "Because its a brand
new facility, potential clients are looking to see what you can do.
You have to set your standards very high, and then live up to them."
The ballroom is where United staff have the biggest challenge meeting
those standards. Their largest clients largest meetings depend
on the equipment they set up there. Thats why they use Epson PowerLites
for almost all ballroom presentations.
"People always comment
on how small this projector is," says Mike Hahn, Uniteds
Director of A/V Services in Milwaukee. "They sometimes wonder if
it can do the job." Yet the PowerLite is one of the brightest in
the business and, at less than 14 pounds, its easy to move around
the block-long halls of the facility. Its also light enough to
pole-mountan important consideration when United technicians need
to suspend a screen from the ceiling for better visibility. Even with
a 10 x 14 screen, says Hahn, the picture is as crisp as a monitor,
and its easy to work with in multi-screen setups or double-stacked
for use with larger screens.
Hahn says the projectors
versatility, combined with an outstanding in-house sound system have
proven to be the right combination, not just in the ballroom, but all
over the building. Sometimes good things do come in small packages.
If you're planning
an event in Milwaukee, please phone 414/ 908-6175
For detailed information
about the Midwest Express Center, visit www.wcd.org